![]() ![]() However, this was not the first time that Snapchat saw an increase in installs after an unpopular update. ![]() Snapchat Installs Increase After Unpopular UpdatesĪs the chart above illustrates, Snapchat experienced the largest week-over-week percentage increase in installs after its recent redesign, when compared to past updates. Snapchat received fewer total reviews, with a more balanced mix of favorable and unfavorable ratings, when it added ephemeral text chat and video calling in May 2014 and launched Chat 2.0 in March 2016. Users also reported device issues after an update that added lenses and paid replays in September 2015. When Snapchat added Discover back in January 2015, 76 percent of the reviews in the following 10 days had negative ratings (one or two stars). While this recent update had by far the highest number of negative reviews, Snapchat has had unpopular updates before. Sensor Tower App Intelligence data identified times where Snapchat had high volumes of negative reviews following updates, as shown in the chart above. Past Snapchat Updates Have Also Prompted Negative Reviews We analyzed Snapchat's reviews and estimated downloads following previous updates to identify whether this pattern has occurred before. installs of Snapchat increased 55 percent week-over-week after launching a major redesign, despite an outpouring of negative reviews. Last month, Sensor Tower noticed that first-time U.S. According to Sensor Tower Store Intelligence data, Snapchat has a history of increasing first-time U.S.
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